Blog

Here’s our blog about what’s happening in our award-winning Midlands creative agency near Birmingham. Find out about latest trends or news from one of our special collaborators

What can The Terminator teach us about AI?

What If? This question that is often answered in films, the outlet that lets the human brain and imagination run free so we can experience and see things that are deemed to be impossible in our...

24 April, 2018
Remove The Pain When It Comes To Shopping Cart Abandonment

For all of the Ecommerce family I feel your pain when it comes to cart abandonment, it’s a real pain isn’t it? 

12 February, 2018
Digital Transformation Means Talking To The Modern Buyer On Their Terms

Digital Transformation in my eyes is talking to the modern buyer on their terms. But what does this really mean? Well first off, we now live in a digital world which puts the buyer firmly in the...

10 January, 2018
How Not To Drown In A Sea Of Content

Do you know how many blog posts have been uploaded in the last 60 seconds?

05 January, 2018
Find Your Best Fit Client With An Ideal Customer Profile

When it comes to B2B lead generation, creating ideal customer profiles (ICP) is one of the most important things you can do. Why? Well, take into consideration how all sales teams hate chasing...

03 January, 2018
A great app partnership – BPI ROK & ZAPAYGO

In September this year, we started a journey with Zapaygo that would lead them to a new round of investment on Crowdcube.

13 December, 2017
Increase your B2B revenue by aligning your sales & marketing

I’ve spoken about this in the past in my vlogs and blogs (Catch them here), but I can’t emphasise enough how the alignment of your sales and marketing teams is a must for any business. Now, I...

11 December, 2017
Spotify & Left vs. Right Brain Marketing

I’m sure you’ve heard of the left brain right brain concept. Psychologists and personality theorists have long discussed the divide in brain function with the logical, fact-focussed, analytical...

01 December, 2017
What's The Next New Thing James?

As CEO of a well-established digital agency (22 years is good going), I’m often asked what’s the next big thing in digital. This is sometimes asked by clients, on a pitch, by colleagues and fellow...

13 November, 2017
Foxy New CX

Asquith and Fox is a clothing brand all about helping you step out of the shadows; with their classic apparel for men and women (that comes in 46 vibrant shades that scream confidence).

06 November, 2017
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